Artist Websites on Squarespace: A Modern & Airy Website for Freya Horsley
As an artist, your website should feel like an extension of your work—beautiful, effortless, and immersive. When abstract landscape artist Freya Horsley approached me to refresh her Squarespace website, we wanted to create something that felt as beautiful, calm, and atmospheric as her paintings.
Her previous site wasn’t fully capturing the depth, movement, and emotion of her art. So, using Squarespace, we designed a site that allows her work to breathe while making it easier for visitors to explore, connect, and acquire her pieces.
Let’s take a look at the before-and-after of Freya’s Squarespace website transformation.
Before: A Website That Needed More Space & Flow
Freya’s original website was a simple portfolio site, but it wasn’t fully optimised for:
✖ Visual impact – The layout didn’t give her stunning paintings enough breathing room.
✖ Navigation clarity – Visitors weren’t smoothly guided through her collections.
✖ User experience – Some pages felt cluttered, making it harder to immerse in her work.
✖ Brand cohesion – The site didn’t fully reflect the light, atmospheric quality of her paintings.
Freya needed a Squarespace website for artists that was both functional and visually harmonious—allowing her artwork to take center stage while making the browsing experience effortless.
After: A Light, Airy, and Seamless Artist Website on Squarespace
✨ What We Focused On in the Redesign:
✔ A Minimalist Layout – We introduced more white space and refined the structure so her paintings became the focal point.
✔ A Soft, Airy Color Palette – Inspired by her artwork, the website now has a calm and ethereal feel, enhancing the experience for visitors.
✔ Better Navigation & User Flow – The new design makes it easier for visitors to explore her collections, upcoming exhibitions, and shop.
✔ Mobile Optimisation – Her site is now fully responsive, ensuring her paintings look stunning on any screen.
Final Thoughts: Creating Beautiful & Functional Artist Websites on Squarespace
Freya’s new Squarespace website truly reflects her artistic style and vision—light, flowing, and immersive. Now, visitors can fully experience her work online just as they would in a gallery.
Are you an artist looking for a website that beautifully showcases your work? Whether you need a full redesign or a refresh, I create elegant, strategic Squarespace websites for artists that help you connect with your audience effortlessly. Let’s bring your art to life online! Book a free call here.
