7 Simple SEO Tips to Boost Your Visibility
If you’re a creative or wellness professional, you probably love designing, coaching, or creating—not spending hours figuring out SEO. The good news? You don’t need to be an expert to improve your search rankings and attract more dream clients. A few strategic tweaks to your Squarespace site can make a huge difference.
Here’s how to get started with simple, effective SEO strategies tailored for creatives and wellness pros.
1. Use Keywords That Your Dream Clients Are Actually Searching For
SEO isn’t about guessing—it’s about understanding what your ideal clients are actually typing into Google. Instead of hoping they’ll stumble across your site, here’s how to make sure you’re using the right keywords:
Think like your audience – If you’re a therapist, your potential clients probably aren’t searching for technical jargon. Instead, they might type in something like “anxiety therapist in London” or “online therapy for stress.” Try to put yourself in their shoes and consider the exact words they’d use when looking for your services.
Use free (or low-cost) keyword tools – Sometimes, a little research goes a long way. Check out Google’s People Also Ask section, AnswerThePublic, or the Keywords Everywhere Chrome extension (a super affordable tool that gives you search volume data). If you want something more advanced, SERanking offers a 14-day free trial and is one of the easiest SEO dashboards to use. I also couldn’t live without SEOSpace, the SEO plug-in for Squarespace websites that can audit your web pages so you can make improvements to your SEO easily.
Place keywords naturally – Once you have your keywords, sprinkle them into your page titles, headings, and descriptions—but don’t overdo it. You want your content to flow naturally while helping search engines understand what your page is about. Try using related terms (semantic keywords) throughout your content to strengthen your SEO without sounding robotic.
A little keyword strategy goes a long way in helping the right people find your website!
2. Optimising Your URLs & SEO Descriptions for Better Visibility
A well-structured URL can make a real difference when it comes to SEO. When naming your key service pages (often called “money pages”), use your primary keyword to make it clear what the page is about. Keep it short and descriptive—around 3-5 words. Think of it as a quick signpost for both search engines and potential clients.
For example, instead of something generic like “www.domain.com/weddings”, go for something more specific like “www.domain.com/London-wedding-photographer” Not only does this help your page rank better in search results, but it also tells visitors exactly what to expect before they even click.
And while we’re on the topic of visibility, don’t forget about your SEO page titles and descriptions—the snippets people see in Google search results. Squarespace makes it easy to edit these, so make the most of them!
A strong SEO description should be compelling, clear, and include a gentle nudge to take action. Keep it to 1-2 sentences and focus on why someone should click.
Example:
❌ Before: “I photograph weddings. Contact me today!”
✅ After: “Timeless, romantic London wedding photography that captures your love story beautifully. Let’s create something unforgettable!”
A little intention goes a long way—small tweaks like these can make a big impact on how easily your dream clients find (and choose) you.
3. Optimise Images for a Faster, Smoother Website
Nobody likes a slow website—especially Google. A site that takes too long to load can hurt your rankings and frustrate visitors. And if you’re a creative with lots of images, keeping them optimized is a must! Here’s how to do it without sacrificing quality:
Resize large images – Oversized images can slow your site down fast. Keep them at a max of 2000 px longest edge or 500 KB for full-width images and 1250px longest edge or 250 KB for everything else. A quick fix? Use tinyjpeg.com or imagecompressor.com to shrink file sizes without losing clarity.
Use descriptive file names – Before uploading, rename your image files to something meaningful. Instead of “IMG_1234.jpg,” try “london-wedding-photographer-John-Smith-01.jpg” This helps with SEO and makes your images more searchable.
Add alt text (the right way) – Alt text is primarily for accessibility, so it should describe what’s in the image. But where it feels natural, weave in a keyword or two. Instead of “woman at a desk drinking coffee,” go for something like “London website designer Jane Smith sitting at a desk with a coffee.” Small tweaks like this help search engines understand your content better while keeping your site inclusive.
Optimising your images doesn’t just boost SEO—it creates a faster, more seamless experience for your visitors!
4. Create Content That Google Loves (AKA Blogging!)
One of the biggest ranking factors in SEO is regular, high-quality content. Google loves fresh, helpful information, and adding a blog—even if you only post once a month—can make a real difference in how your site ranks. But it’s not just about writing any blog post; it’s about creating content that your ideal clients are actually searching for.
Write Blog Posts That Answer Client Questions
Think about the common questions your clients ask and turn them into blog topics. The best-performing blog posts tend to be how-to guides, practical tips, and answers to specific problems. Here are some examples based on real search queries:
✅ “How to Choose the Right Art for Your Living Room” (for artists, illustrators, or interior designers)
✅ “Best Morning Stretches for Lower Back Pain” (for yoga instructors, wellness coaches, or physiotherapists)
✅ “How to Care for Sensitive Skin Naturally” (for skincare brands, beauty therapists, or holistic practitioners)
By focusing on topics that your audience is already searching for, you increase your chances of ranking higher in search results.
Do Smart Long-Tail Keyword Research
Before writing, take a few minutes to research long-tail keywords (longer, more specific phrases people type into Google). Use tools like Keywords Everywhere, SEO Space or SE Ranking to check search volume and competition. Aim for topics that have a decent number of searches but low competition—this gives you the best chance of ranking well.
Once you’ve chosen your keyword, sprinkle it naturally throughout your post, including in:
The blog title
The first paragraph
A few subheadings
The image alt text
The meta description
Make sure to also use semantic keywords (related phrases) to help Google understand the context of your post without sounding repetitive.
Make Your Blog Easy to Read
Nobody wants to read a giant wall of text! Structure your blog posts for easy scanning by:
Writing short paragraphs
Using clear headings and subheadings
Adding bullet points and numbered lists
This not only improves readability for your audience but also makes Google more likely to rank your post higher.
Include Internal Links for Better SEO
Internal linking helps Google understand your website structure and keeps visitors on your site longer. When writing a blog post, always:
Link to related blog posts or key service pages
Use your primary keyword in the anchor text (instead of generic phrases like "click here")
For example, if you’re a wellness coach writing a blog about reducing stress, you could link to your "1:1 Stress Coaching Services" page with a phrase like: "Want personalised support? Learn more about my stress management coaching here."
Why It Works
Blogging isn’t just about SEO—it helps build trust, establish authority, and attract more of the right people to your website. The more valuable content you create, the easier it is for Google (and your ideal clients) to find you.
Even if you only blog once a month, a well-optimised post can drive traffic to your site for months or even years to come. So if you’ve been wondering whether blogging is worth it—it absolutely is.
5. Build Your SEO Authority with Backlinks
Backlinks—when other websites link to yours—are one of the biggest ranking factors in SEO. They tell Google that your site is trustworthy and valuable. But here’s the good news: you don’t need to chase backlinks or do anything spammy to get them. Instead, focus on simple, organic ways to build them naturally.
Easy Ways to Get High-Quality Backlinks
Guest post on industry blogs – Writing a guest article for a creative or wellness website is a great way to share your expertise and link back to your site. Look for blogs in your niche that accept guest contributors.
Get featured in directories – Many industries have reputable directories where you can list your business. If you’re a designer, check out creative directories. If you’re in wellness, look for practitioner listings that match your field. These not only give you backlinks but also help potential clients find you.
Use local directories for SEO – Local SEO is powerful, especially if you serve a specific area. A tool like BrightLocal can help you set up a citations campaign to get your website listed on multiple local directories—all giving you valuable backlinks.
Collaborate with others – Partner with other creatives or wellness pros by interviewing each other, featuring guest content, or co-hosting events. You can both link to each other’s websites, boosting SEO while expanding your audience.
Why It Works
Building backlinks doesn’t have to feel like a hustle. When done naturally, it not only helps your SEO but also gets your business in front of the right people. Focus on quality over quantity, and let backlinks work for you in the background while you keep running your business.
6. Make Sure Your Site is Mobile-Friendly
Google prioritises mobile-friendly websites, which means if your site doesn’t look great on a phone, you could be missing out on rankings—and potential clients.
Quick Ways to Check & Improve Mobile Usability
Look at your site on your phone – Open your website on your phone or tablet and scroll through it like a visitor. Does everything load quickly? Is the text easy to read? Do buttons and links work properly?
Use Squarespace’s built-in mobile preview – In the Squarespace editor, switch to mobile view to see how your site looks on smaller screens. If anything looks off—like text getting cut off or images resizing awkwardly—tweak it to improve the experience.
Avoid intrusive pop-ups – Google penalises sites that have annoying or hard-to-close pop-ups on mobile. If you use pop-ups (like email sign-ups), make sure they’re small, easy to close, and don’t block the whole screen.
Why It Matters
Many people browse and book services on their phones, so a clunky mobile experience can send potential clients elsewhere. A few quick tweaks can boost your rankings, improve user experience, and keep visitors engaged.
7. Boost Your Local SEO with a Well-Optimised Google My Business Profile
If you work with local clients and want to rank higher in searches for your town or county, having an active, well-optimised Google My Business (GMB) profile is essential. This free tool helps Google understand your business, making it easier for potential clients to find you in local search results and Google Maps.
How to Optimise Your GMB Profile for Better Local Rankings
Write a full description – Use all available characters to clearly explain what you do, and naturally include your primary keyword (e.g., “Holistic massage therapy in Bristol”). Make it easy for people—and Google—to understand your services.
Encourage client reviews – The more genuine, positive reviews you have, the more trustworthy your business appears to Google (and to potential clients). Politely ask happy customers to leave a review—it makes a difference!
Be selective with categories – Stick to your primary categories to keep your SEO focused. If you offer multiple services, choose the most relevant rather than listing everything and diluting your search strength.
Stay active – Google favours regularly updated profiles, so post small updates like business news, offers, events, or links to your latest blog posts. This keeps your listing fresh and signals to Google that you’re engaged.
Why It Matters
A well-maintained Google My Business profile helps increase your visibility in local searches, attract more clients, and build trust. Even a few small updates can make a big impact on how easily people find your business!
Final Thoughts: Keep It Simple & Stay Consistent
SEO doesn’t have to be overwhelming. Instead of trying to do everything at once, focus on small, manageable tweaks—like refining your page titles, optimising your images, and occasionally adding a blog post. Over time, these small steps build momentum, making it easier for your ideal clients to find you without the stress.
Also, try to secure a few high-quality backlinks from authoritative websites in your industry. These carry a lot of weight with Google and can significantly boost your rankings.
🚀 Need help optimising your Squarespace site for SEO? As a Squarespace Designer UK & SEO Pro, I create strategic, beautifully designed websites that don’t just look great—they help you get found.
Book a free discovery call and let’s chat about how we can make your website work smarter for your business!
