7 Simple SEO Tips to Boost Your Visibility

If you’re a creative or wellness professional, you probably love designing, coaching, or creating—not spending hours figuring out SEO. The good news? You don’t need to be an expert to improve your search rankings and attract more dream clients. A few strategic tweaks to your Squarespace site can make a huge difference.

Here’s how to get started with simple, effective SEO strategies tailored for creatives and wellness pros.

1. Use Keywords That Your Dream Clients Are Actually Searching For

SEO starts with knowing what your ideal audience is typing into Google. Instead of guessing, try these tips:

Think like your client – If you’re a brand designer, they might search “minimalist brand design for coaches” instead of “branding expert.”

Use free or low cost tools – Google’s “People Also Ask” section, AnswerThePublic can help you discover relevant search terms. I also love the Chrome extenstion Keywords Everywhere which is one of the most useful and cost effective tools to get search volume data.

Naturally place keywords – Add them to your page titles, headings, and descriptions (without overstuffing).

Example: Instead of a vague homepage title like "Welcome to My Website," use something like "Brand & Web Design for Wellness Entrepreneurs | Your Business Name."

2. Optimise Your Page Titles & Meta Descriptions

Squarespace makes it easy to edit your SEO titles and descriptions, which is what people see in Google search results.

Go beyond “Home” and “About” – Instead of “Home,” try "Modern Squarespace Web Design for Creatives – [Your Business Name]."

Write compelling descriptions – Use 1-2 sentences that tell visitors why they should click.

Example:
Before: “I create custom websites. Contact me today!”
After: “Beautiful, high-converting Squarespace websites for creatives & wellness pros. Let’s build your dream site!”

3. Optimise Images for Faster Load Times

A slow website can hurt your rankings and frustrate visitors. Since creatives often have image-heavy sites, optimising them is key!

Resize large images – Keep them under 500 KB (Squarespace automatically compresses, but smaller is better). Use Imagecompressor.com to compress large images.

Use descriptive file names – Instead of “IMG_1234.jpg,” rename it "custom-squarespace-design-for-artists.jpg."

Add alt text – This helps with accessibility and SEO (e.g., “Minimalist brand design for wellness coaches”). The alt text should explain what’s in the image, however I recommend weaving in your primary keyword where it’s natural to do so on a couple of images of a page.

4. Create Content That Google Loves (AKA Blogging!)

Google loves fresh, helpful content—so adding a blog (even if you post monthly) can help boost your rankings.

Write blog posts that answer client questions. Example topics:

• “How to Choose the Right Squarespace Template for Your Brand”

• “Branding vs. Web Design: What’s the Difference?”

• “5 Simple Website Tweaks to Attract More Clients”

Format for easy reading – Use short paragraphs, headings, and bullet points.

Include internal links – Link to your other pages, particularly the most important pages you want to rank such as your Home page or a key Service page. This ensures that Google sees those pages as relevant and that your site is well-structured.

5. Get More Backlinks

Backlinks (when other sites link to yours) are a major ranking factor. But don’t worry—you don’t need to chase them. Here are some easy ways to build backlinks naturally:

Guest post on industry blogs – Share your expertise on a creative or wellness website and link back to your site.
Get featured in directories – If you’re a designer, look for creative directories; if you’re a wellness pro, check industry-specific listings.
Get featured on local directories - you can use a local SEO tool such as BrightLocal to set up a citations campaign to get your website a batch of backlinks from local directories.
Collaborate with others – Interview another creative or wellness pro and link to each other’s sites.

6. Make Sure Your Site is Mobile-Friendly

Google prioritises mobile-friendly sites, so if your site isn’t optimised for mobile, you might be missing out.

Check your site on your phone – Does everything load quickly and look great?
Use Squarespace’s built-in mobile preview – Adjust anything that looks off.
Avoid pop-ups on mobile – Google can penalise sites with intrusive mobile pop-ups.

7. Keep Your Google My Business Up to Date

If you work with local clients and want to show up in your nearest town or county, an active and well-optimised Google My Business (GMB) profile is crucial for ranking higher in local searches.

Write a full description – Use all available characters and naturally include your primary keyword.
Encourage client reviews – The more positive reviews you have, the more trustworthy your business appears to Google.
Be selective with categories – Stick to your primary categories to avoid diluting your SEO strength.
Stay active – Regularly post updates, offers, or blog links to keep your profile fresh.

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Final Thoughts: Keep It Simple & Stay Consistent

SEO doesn’t have to be overwhelming. Start with small tweaks—like updating your page titles, optimising images, and adding a blog post here and there. Over time, these small steps add up and help more of your dream clients find you effortlessly.

🚀 Want help optimizing your Squarespace site for SEO? I offer strategic, beautiful website designs that not only look amazing but help you get found. Book a free discovery call!