7 Benefits of Hiring A Squarespace Web Designer
One of the major selling points of Squarespace is that it's a simple system to use, even if you're not particularly tech-savvy. In all honesty, if you're proficient with a computer, then you won't have too many problems building a website with Squarespace. So why on earth would you even consider hiring a Squarespace web designer when you could do it yourself?
You might be surprised by some of the reasons I'm about to share. Here are 7 benefits of hiring a Squarespace designer rather than going down the DIY route.
1. To Save You Time
You've got enough to do with running your business and all the work that entails. So why spend endless hours and nights sweating away building a website with Squarespace? Especially if it's not one of your superpowers!
Creating a website when you're not a web designer can be both stressful and time-consuming. Even making the simplest site presents its challenges. A Squarespace web designer knows all the tricks and ways to put together a beautiful site because, well, we do it all the time!
So if time is a precious commodity for you, don't fill it trying to build your Squarespace website yourself. Outsource the work and claim back some time for yourself and your business.
2. Skills & Expertise
Like all Squarespace web designers, I've spent lots of time learning my craft. And so there are things we designers can do that you likely can't when it comes to building your website.
Things like knowing how to embed unique fonts, colours and design elements, as well as using CSS and code to create custom elements on your site.
We have the skills and experience to elevate a basic Squarespace template to something much more custom and unique to you and your business. Building a website with Squarespace might look pretty easy, but when you drill down in to the nitty-gritty, there are a lot of both front and backend elements that you need to know to get a professional and slick finish, not to mention to tick all the SEO boxes so that Google doesn’t penalise your business. By hiring a Squarespace web designer, you’re making sure your online presence is the best and it set up for success from the start.
3. More Than A Website
When you work with a Squarespace web designer, you're getting so much more than a new website. This isn't just about popping some words and images into a template! Many of us offer extra services as part of your website design, such as building a brand strategy.
When you work with me, you get all my experience with building a brand too. In my signature semi-custom website design service, delve into your business and brand, and develop a brand palette that you'll love. And I offer recommendations and advice for your design to make sure it all looks cohesive and beautiful on the page.
4. Curating Images
This might be a more "unique to me" reason here but, in my former life, I was a photographer. That photography background means I have a very distinct eye for your website images, whether they're bespoke or stock photos. I view photographs tonally, as well as viewing their content. So I make it my mission to ensure your images all work beautifully together on your website pages.
I also spend lots of time making sure your images are sized correctly and optimised for your website. Speed is an important factor, as well as SEO, and pictures play a crucial part in both these areas. I make sure the images you include work with your brand palette and tone. And I also make sure they load fast and are all optimised for Google to search them.
5. Squarespace Geniuses
Without wanting to sound big-headed, it's worth pointing out that Squarespace web designers know the platform inside out. We have chosen to work with the platform above all other website builders. We've spent time with it, we've got to know the software, and we know how to make the absolute best with what the program offers. Many of us belong to Squarespace Circle so we are always up to date with the latest features and updates as soon as they happen. That means we know all its quirks and sticky points too, and how to get around those if needed.
For the beginner using Squarespace, not knowing the system with as much depth will add time to your build, and cause potential headaches.
6. User Experience
If there's one phrase all website designers bang on about, it's the user experience.
A website isn't just about how pretty everything looks. Yes, of course, that's part of it. But your website has an ultimate goal too. And that's to get the new visitor to move through the website and arrive at the desired endpoint. Whether that's to buy a product or book a service all depends on the business, of course!
Building a Squarespace website involves knowing about the user experience and the journey they'll take through your pages. This is something we spend lots of time working on, even before we get to work on the design!
7. Personal Attachment
Designing a Squarespace website for yourself is hard. You're trying to put together something that represents you and your business. It can be hard to remove yourself from how personal that is.
Even if you've got a flair for design, it might be difficult to see past particular elements because you're looking at them more personally than objectively.
Having an outside perspective, from an experienced designer with a professional eye, will make a huge difference. We can guide and advise based on our knowledge and previous experience, removing that personal element from the work. But don't worry, we also work with you to make sure the website is still personal to you and shows your personality.
Have I got you convinced? I'd love to talk with you about your Squarespace web design! Head to my Web Design Suffolk page and take a look at the design services I offer. Or just drop me a message and let’s have a chat!
